sunk cost

The costs include donator's direct cost, transaction cost, opportunity cost, sunk cost and recipient a university seeking cost, risk cost and management cost;

经济上的成本包括捐赠者的直接成本、交易成本、机会成本和沉淀成本，受赠者&高校的搜寻成本、风险成本和管理成本；

This article also proves that subjective self-consciousness is the real cause of some abnormal phenomena, such as endowment effects, status quo bias phenomenon, sunk cost fallacy, the paradox of profiting at other people's expense, Ellsberg Paradox, isolation effects, etc.

本文还证实，自我主体意识是禀赋效应、现状偏爱现象、沉没成本谬误、占便宜悖论、Ellsberg悖论和分离效应等异常现象产生的真正原因。

The other day , I wrote about the danger of the sunk-cost fallacy.

我曾经写到过沉没成本谬论的危险性.

Chinese often consider capital investment as sunk cost, a commitment to do something, rather than a base upon which to earn a certain return.

中国人常常把资本投资看作沉没成本，是做事情要花的资金，而不是赚取回报的基础。

The moment when you decide to keep silence is the beginning to calculate the sunk cost.

沉默的开始，是计算沉没成本的开始。

Costs are categorized as incremental cost and sunk cost for the sake of decision making.

为决策需要可将成本分为增量成本和沉入成本.

An Experimental Study of the Nature of Sunk Cost Effects

关于成本沉没效应的实验研究